Wednesday, November 14, 2012

Google Adwords Exam

One of the main focuses of the digital marketing class at the University of Michigan Dearborn is Google Adwords. For the past few weeks we have been practicing by making campaigns for various types of websites. Campaigns link using the keyword research tool with ad groups and ads.

You know the ads in front of videos on YouTube? Those are an example of display ads that can be created with Google Adwords.

Everyone has seen the top two or three Google searches that are enclosed in a yellow box. Those are paid search ads.

Every time you go on the internet you are surrounded by digital marketing.

At the end of the class we will have to take the Google Adwords test and hopefully earn the chance to be Adwords Certified. This opportunity to work with Adwords helps make the University of Michigan Dearborn one of the best digital marketing schools.

Monday, November 5, 2012

Follow Me on Twitter!

The number of schools offering digital marketing degrees is increasing as the trend in digital marketing rises. The University of Michigan - Dearborn is one of the best digital marketing schools but there are other schools out there as well. Prefer to take online classes that works around your schedule? Chandler University is an all online university that offers a digital marketing degree.

Follow me on Twitter @DigiMktSchools for more information on the best digital marketing schools around the country.

Wednesday, October 31, 2012

Digital Marketing Video Marketing

Everyone who has been on YouTube has had one of those video ads play before the video they were actually hoping to watch. Those ads are a form of display marketing. The people behind those ads use a tool like Google Adwords and Analytics. They pay to have their ads show on YouTube and if you click on the ad it will take you to their website. It is actually pretty cool.

Video display marketing is one of the things we are learning in the digital marketing program at U of M Dearborn. We are also learning about search display marketing. Those are like the top three or so results that come up on a Google search, the ones that are usually in the yellow boxes. This digital marketing class is what helps make U of M Dearborn one of the best digital marketing schools for this type of degree.

Tuesday, October 9, 2012

Future of Digital Marketing

The digital marketing degree is a fairly new school program, not many schools have a specific digital degree. That doesn't mean it is unimportant though. Digital marketing is just starting to pick up and will be even bigger in the future. Check out the Future of Online Digital Marketing video to see where it is headed!

Monday, October 8, 2012

Goizueta's Digital Marketing

The University of Michigan-Dearborn isn't the only school that has a digital marketing program. Goizueta Business School in Atlanta has their own digital marketing program of their own. They have classes such as customer relationship marketing, social media & virtual communities and a class all about apps. Attending this school would greatly increase your knowledge about digital marketing.

Visit their website for complete information about their digital marketing program.

Tuesday, October 2, 2012

I am a student at the University of Michigan and it is one of the few schools that has a digital marketing degree. Since not many schools have this kind of degree the University of Michigan Dearborn  is one of the best digital marketing schools in the country. Any students interested in digital marketing should consider U of M Dearborn for their digital marketing school.