Wednesday, November 14, 2012

Google Adwords Exam

One of the main focuses of the digital marketing class at the University of Michigan Dearborn is Google Adwords. For the past few weeks we have been practicing by making campaigns for various types of websites. Campaigns link using the keyword research tool with ad groups and ads.

You know the ads in front of videos on YouTube? Those are an example of display ads that can be created with Google Adwords.

Everyone has seen the top two or three Google searches that are enclosed in a yellow box. Those are paid search ads.

Every time you go on the internet you are surrounded by digital marketing.

At the end of the class we will have to take the Google Adwords test and hopefully earn the chance to be Adwords Certified. This opportunity to work with Adwords helps make the University of Michigan Dearborn one of the best digital marketing schools.

Monday, November 5, 2012

Follow Me on Twitter!

The number of schools offering digital marketing degrees is increasing as the trend in digital marketing rises. The University of Michigan - Dearborn is one of the best digital marketing schools but there are other schools out there as well. Prefer to take online classes that works around your schedule? Chandler University is an all online university that offers a digital marketing degree.

Follow me on Twitter @DigiMktSchools for more information on the best digital marketing schools around the country.