One of the main focuses of the digital marketing class at the University of Michigan Dearborn is Google Adwords. For the past few weeks we have been practicing by making campaigns for various types of websites. Campaigns link using the keyword research tool with ad groups and ads.
You know the ads in front of videos on YouTube? Those are an example of display ads that can be created with Google Adwords.
Everyone has seen the top two or three Google searches that are enclosed in a yellow box. Those are paid search ads.
Every time you go on the internet you are surrounded by digital marketing.
At the end of the class we will have to take the Google Adwords test and hopefully earn the chance to be Adwords Certified. This opportunity to work with Adwords helps make the University of Michigan Dearborn one of the best digital marketing schools.