Everyone who has been on YouTube has had one of those video ads play before the video they were actually hoping to watch. Those ads are a form of display marketing. The people behind those ads use a tool like Google Adwords and Analytics. They pay to have their ads show on YouTube and if you click on the ad it will take you to their website. It is actually pretty cool.
Video display marketing is one of the things we are learning in the digital marketing program at U of M Dearborn. We are also learning about search display marketing. Those are like the top three or so results that come up on a Google search, the ones that are usually in the yellow boxes. This digital marketing class is what helps make U of M Dearborn one of the best digital marketing schools for this type of degree.