The University of Michigan-Dearborn isn't the only school that has a digital marketing program. Goizueta Business School in Atlanta has their own digital marketing program of their own. They have classes such as customer relationship marketing, social media & virtual communities and a class all about apps. Attending this school would greatly increase your knowledge about digital marketing.
Visit their website for complete information about their digital marketing program.
http://goizueta.emory.edu/career_architect/marketing_careers/digital_marketing.html
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